Why the Apple Vision Pro is destined to fail

Apple recently announced the release of the Vision Pro, a digital eyewear solution that promises to deliver stunning visuals and unparalleled performance. While the tech giant's entry into the digital eyewear market has generated considerable excitement, experts are sceptical about its chances for success for a wider audience. In this blog post, we will explore the reasons why we and many others feel the Apple Vision Pro is doomed to fail, and why households/businesses will look for alternative solutions.

1) Limited Integration Capabilities:

One of the biggest drawbacks of the Apple Vision Pro is its limited integration capabilities. Apple has always been notoriously proprietary in nature, and the Vision Pro is no exception. It only works with Apple devices and products, making it difficult for businesses that use other operating systems and platforms to integrate it into their IT infrastructure. This is a significant disadvantage for businesses that need a scalable and flexible digital signage solution. This point is equally valid for the integrated home, if you don't have an Apple based system (which most people don't), how much use is there actually going to be in real world situations?

2) High Cost:

Another reason why the Apple Vision Pro is bound to fail is due to its high price point. While Apple products are generally known for their high price tags, the Vision Pro takes it to the next level with its steep pricing. The high cost of the Vision Pro will make businesses look to alternative products, especially SMBs looking for cost-effective digital solutions, after all having that Apple symbol on the headwear isn't actually going to sell more or x or y products. For the high-end residential market the higher cost isn't as much of an issue, for us at this point it's more about the impractical nature of wearing the goggles whilst in company, more of which later in this post.

3) Limited Customisation Capabilities:

Apple is also notorious for its lack of customisation options. While the Vision Pro comes with pre-set settings and templates, businesses looking for customisation options may find it challenging to make the necessary changes to suit their needs. This can be a significant limitation for businesses that want to tailor their digital signage to their brand and messaging.

4) Limited Appeal for the Domestic Market:

Apple's reputation for user-friendly products is almost unsurpassed by any electronics firm. But bringing a product to market that is so divisive is a mistake in our opinion. Wearing this headset may give the wearer an immersive experience, but does that experience replace sitting in a room with friends and family being entertained together by a movie or sporting event? We think not. Further still, are households going to have spare sets for when guests are around? Likely not. We could go on, but this product seems like it's aimed at the commercial market and for people living on their own and let's face it, if you're wearing these goggles all the time, you're likely to forever be just that, alone!

5) Alternatives:

With the above limitations, the Apple Vision Pro faces fierce competition from other digital headwear solutions that offer better integration, customisation, and affordability options. One such notable alternative is Android-based solution that offers a wider variety of hardware options and enhanced flexibility.

Conclusion:

In conclusion, while the Apple Vision Pro promises to deliver stunning visuals, the limitations we've discussed make it hard for us to see where it fits in either the commercial or residential market place. For most businesses, the high cost, limited integration, and customisation options, as well as limited customer support, do not make the Vision Pro a viable solution (think Estate Agencies for example). With numerous other options in the market, businesses will likely look to alternative digital solutions that can better fit their needs and requirements.

Is this the end of commercial cinema?

One of the most stark and extreme effects seen on any industry during the recent pandemic, has been that on the Hollywood film industry. Of course every studio, whether TV, film or otherwise will have closed down and seen at least some impact, but if you’re in the business of making multi-million pound blockbuster movies destined for the local cineplex, this impact is huge. Have we seen the end of the traditional trip to the cinema?

With Universal Studios taking the plunge by streaming their ‘Trolls’ sequel direct to our homes, the genie was certainly out of the box. Even more so with the move netting them a cool £80million in the first few weeks! Universal has since released statements with a tone that suggests this could be the new way to get their content to us, rather than the traditional commercial Cinema route, this is indeed ominous news for Cine World and their like.

In tandem with this, we have seen a significant uptick in-interest for our Home Cinema service since gradually returning to work in June/July. We believe this is at least in part due to our clients deciding to invest more in their homes in-general, not just with home cinema of course, but in their gardens, living rooms, anywhere that makes our homes more comfortable to be in. We’ve all spent so much more time at home over the recent months, more than ever before in most cases, so we’ve had lots of time to make plans. We’re really excited to see so many film enthusiasts making the move, taking advantage of 4K projection, Dolby Atmos ‘3D’ surround sound and much more. Their has never been such an exciting time to operate in the Home Cinema industry, home cinema has truly come of age. What does this mean for commercial cinema? Our hope is there will be a new balance struck between streaming new releases and watching them at the local cinema complex. After all, part of the experience is the going, the grabbing of popcorn and a beer and enjoying the movie with fellow movie goers, we really are a social animal when all is said and done (where else would we go for a first date as a teenager?). So when this new balance is struck, we hope you’ll have a Living cinema in your home, it’s an investment that will keep on paying you back, day after day, year after year.

Our Home Cinema service is unique. With our design service, we are able to site a cinema experience in any space you have, without pulling your home apart in the process! Over the last 15 years we have transformed living rooms, bedrooms, garages, studios, loft spaces and garden rooms into a Home Cinema. We have packages to meet most budgets and even offer finance options to spread the cost.

It really is time to get that quality time with family and friends, in the comfort of your own home.